Haskap has long been known by the Japanese, "The fruit of longevity of life and fruit of vision". Haskaps are rich in vitamin A, C and have high fiber and potassium content. ORAC values, otherwise known as antioxidant values, as reported by the USDA database for the Oxygen Radical Absorbance Capacity (ORAC) of selected foods, such as haskap are to have extremely high antioxidant values. In particular, high levels of polyphenols, anthocyanins and bioflavanoids.

Antioxidants are substances found in food that help fight oxidation, it's a normal chemical process that takes place in the body every day. It can be accelerated by stress. When stresses or other disturbances occur in the natural oxidation process, harmful molecules called free radicals are created. Oxygen causes the formation of free radicals, and they can cause damage to cells in the body. The best source of antioxidants is a diet rich in fruits, vegetables and whole grains. Berries in particular are very rich in antioxidants, vitamins and minerals. Haskap is one of the highest rated sources of known antioxidant foods.